Our Glamorous Time( A Vsoo adaptation novel by Ding Mo)

Chapter 12(Standing Firm)

As expected, he put forward a complete and systematic marketing plan.

He started with the four categories of products in Layover: high-end leather bags, casual bags, bags with special functions, and luggage. He then broke them down into dozens of small categories. In each small category, he made an analysis of current markets, pointed out Layover's advantages and disadvantages compared to the competitors, suggested ways of improvement, and proposed marketing strategies and plans.

For example, the quality of Layover’s men’s mountaineering bags wasn’t so good, so he suggested changing product materials and strengthening quality control. In regards to trolley cases, in which the end-user marketing wasn’t adequate, he proposed a larger investment in advertising and more sales teams.

It was a profound, detailed plan. Someone without years of marketing experience or a deep understanding of the sales of the company wouldn’t be able to make such a plan. It was like a map, not only with an overall objective, but also with detailed outlines for improvement on every single item. It was reassuring for the others to hear such a plan.

Marketing and sales were the core of Layover’s business and also the focal point of the meeting. So, upon hearing his speech, the other managers whispered to each other with excitement. The atmosphere in the meeting room became lively.

A light smile on his face, Mr Park nodded repeatedly at Gong Yoo . Mr Kim took the printed presentation material and looked through it one page after another while listening to Gong Yoo . Jisoo even saw him take some notes on it.

Jisoo found the speech instructive as well; she felt as though she were taking a lesson. She just hoped that Mr Gong Yoo would mention the Ming Sheng project so that her idea could be reinforced.

But he didn’t. Mr Gong Yoo’s concluding remarks at the end of his speech were: “We will rebuild the Layover marketing empire in the next five years!”

Everyone else nodded. But Jisoo was a little disappointed.

The room became quiet again. Everyone looked thoughtful, and some stole glances at Mr Kim, trying to deduce how the new boss would react to the development plan, which seemed to be the most reliable one up until now.

Taehyung put the documents down on the table and looked up.

So, all eyes fell on him.

“Good plan,” he said slowly. “I’ll study it.”

Mr Gong Yoo’s face gleamed in delight. Jisoo gave Mr Kim a thumbs up in her mind: Boss, how cool you are to stay so calm and collected!

But Mr Kim went on to say, “Someone suggested to me that we get the Ming Sheng Group project and that it could save Layover. What do all of you think?”

He said it with a calm stare, sitting upright.

Sitting behind him, Jisoo felt her heart beating faster.

Someone? Does he mean me?

After a moment of silence, Mr Gong Yoo took a report out of his folder on the table and handed it to Taehyung. “Mr. Kim, concerning the Ming Sheng project, we have also done a SWOT analysis. The project is, of course, very good. If we can get it, we can quickly change Aida’s position in the industry and open a new market as well.

“But, frankly speaking, we face two strong competitors: New Bori and SMQ. We haven’t had any involvement yet, while they have been following up with Ming Sheng for months, establishing a network of contacts. We’ve never had any state-owned enterprise as a client before. If we join the competition, our chances of success will be slim. Besides, they have been keeping a vigilant eye on our movements. So even if we win the project, I think it would be a Pyrrhic victory, with little or no profit. I don’t think it’s worthwhile.”