Worksmartz
When it comes to job applications, one of the most common questions that job seekers ask is: "Should I concentrate more on listing my skill set or the correct keywords?" The answer, of course, is both-or rather all of them. But knowing what differentiates resume keywords from resume skills and how each one can help in its own way will enable you to make a winning resume.
Let's break it down in simple terms.
What Are Resume Keywords and Why Are They Important?
Resume keywords refer to specific words and phrases extracted from a job description. They signify what a recruiter or, more often, an ATS (Applicant Tracking System) is looking for.
You can accordingly think of keywords as search words. For example, if an opening is advertised for a "Digital Marketing Manager," it may contain terms such as "SEO," "content strategy," "Google Analytics," or "email marketing." If your resume neglects to mention any of these words, the ATS may reject your resume.
Below are some common instances of keywords:
Job titles (e.g., "Product Manager," "UX Designer")
Tools and platforms (e.g., "Figma," "HubSpot," "Python")
Certifications (e.g., "PMP," "Google Ads Certified")
Specific processes or methods (e.g., "Agile," "data analysis")
Using the right resume keywords helps you pass the ATS screening easily and land in the recruiter's yes pile.