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This question is one that I've had to personally deal with. There's an unsaid 'coolness' factor of working for startups, where technology, fun, and revenue tend to form the same sentence. Is this always the right combination? I don't know. What I do know is that there is a need for every start up to scale. In order to scale, there needs to be a change in mindset, and the right team. I am currently a project management consultant within the startup environment moving from 5 years in a structured corporate environment.