Start with Why (Simon Sinek) - insights

12: Split Happens

Over time, as organizations grow and succeed, a split often occurs between their "why" (purpose) and their "what" (products or actions). This happens when leaders lose sight of the original mission and focus more on operational goals, financial metrics, or competitive pressures. This split can lead to confusion, mistrust, and a loss of loyalty from both employees and customers.

To prevent or repair this split, leaders must remain vigilant in reinforcing their "why" and ensuring it aligns with their "how" and "what." Organizations that successfully bridge this gap inspire trust, maintain loyalty, and adapt to changing markets without compromising their identity.

Examples from the Book:

1. Microsoft's Decline in Innovation

Microsoft's early success was driven by its "why": a belief in empowering people through technology. Over time, as the company focused more on profits and competition, it lost its innovative edge, and its "what" (products) no longer reflected its original purpose. This misalignment led to stagnation and a loss of market dominance.

Real-life Application: Regularly assess whether your actions and products reflect your core mission. Revisit your purpose to reinvigorate innovation and creativity.

2. The Split in Leadership Roles

A split can also occur within leadership when operational leaders (focused on "how" and "what") lose alignment with the visionary leader's "why." For example, in organizations where the original founder leaves, successors often prioritize efficiency over purpose, leading to a disconnect.

Real-life Application: Ensure leadership transitions maintain alignment with the organization's core values. Create systems that preserve the "why" across generations of leaders.

3. Starbucks' Resilience

When Starbucks began to prioritize rapid expansion over its community-focused mission, it experienced a decline in customer loyalty. However, by realigning with its "why" under Howard Schultz, Starbucks regained its authenticity and rebuilt trust.

Real-life Application: When growth or external pressures pull you away from your purpose, take deliberate steps to reconnect with your mission and values.

Real-life Applications:

1. Organizational Alignment

Periodically evaluate your organization's actions and strategies to ensure they align with its purpose. Misalignment can erode trust and loyalty over time.

2. Leadership Continuity

As organizations grow or change leadership, invest in preserving the mission and values that define your "why." Consistent leadership ensures long-term success.

3. Personal Reflection

In your own life, assess whether your daily actions align with your goals and values. Avoid letting external pressures distract you from what matters most.

Insights:

The Danger of Disconnect: A split between "why" and "what" creates confusion, mistrust, and stagnation.

Reconnection is Possible: Reaffirming your "why" can repair trust and restore authenticity, even after a split.

Leadership Shapes Purpose: Leaders must continually reinforce the "why" to maintain alignment and inspire trust.

Have your actions drifted from your purpose? Take time to reconnect with your "why" and realign your efforts for lasting success.