Start with Why (Simon Sinek) - insights

13: The Origins of a WHY

The "why" of an organization or individual is deeply rooted in their origins-how they began and the beliefs that shaped their journey. It is often tied to the values, experiences, and challenges faced during their early days. Discovering or rediscovering the "why" requires looking back at these formative moments to identify the core purpose that inspired the vision.

The "why" is not created; it is uncovered. It remains consistent over time and serves as a guide for decision-making and actions. By reconnecting with their origins, leaders and organizations can maintain authenticity and ensure long-term alignment with their purpose.

Examples from the Book:

1. The Wright Brothers' Origins

The Wright brothers' "why" stemmed from their passion for flight and their belief in solving problems creatively. Their humble beginnings as bicycle makers reflected their resourcefulness and dedication, which ultimately drove their success in achieving powered flight.

Real-life Application: Reflect on the passions and values that shaped your early journey. Use these as a foundation to guide your decisions and actions today.

2. Apple's Founding Belief

Apple's "why" emerged from Steve Jobs and Steve Wozniak's belief in empowering individuals through technology. This belief was rooted in their experience as outsiders who wanted to challenge the status quo. It continues to define Apple's mission today, long after its founding.

Real-life Application: Identify the core beliefs that set your journey in motion. Revisit these values regularly to ensure your actions align with your purpose.

3. Southwest Airlines' Origins

Southwest Airlines was built on the idea of making air travel accessible to everyone. Its founders' commitment to affordability and customer service shaped its operations and culture, creating a loyal customer base.

Real-life Application: Look at your organization's initial mission and values. Are your current strategies and actions still aligned with those founding principles?

Real-life Applications:

1. Rediscover Your Origins

Take time to reflect on the moments and values that defined your early journey. Use these insights to guide your present and future decisions.

2. Align with Your History

For organizations, revisit the founding mission and ensure that current actions reflect those values. Authenticity builds trust and loyalty.

3. Personal Purpose

In personal growth, reconnect with the experiences and beliefs that inspire you. Use them as a compass to make meaningful choices.

Insights:

The "Why" Comes from the Past: Your purpose is shaped by your origins, and reconnecting with those roots ensures authenticity and alignment.

Consistency Over Time: The "why" does not change; it is a constant that guides decisions and actions through growth and challenges.

Reflection Fuels Progress: Looking back at your journey helps you stay grounded and true to your mission.

What inspired your journey? Reflect on your origins to uncover the "why" that continues to guide your path forward.